Frasers pro-active approach to innovation extends to many community initiatives: Active and ongoing supporter of the Heart of Australia program, bringing medical services to the bush: (exerpt from HOA September 2015 Newsletter): When Ross Fraser heard Dr. Rolf Gomes' Heart of Australia interview on ABC Country Hour he knew it was something with which his Company should be involved. A worthwhile project offering a valuable service to the bush was something Ross identified with as managing director of the family company Frasers Livestock Transport which has been serving rural Australia for 71 years. "We all know that country people are reticent abour regular health checks," Ross said. Sometimes it can be a major disruption, having to travel to a major centre to see a doctor or even access health services many of us take for granted. Bringing the doctor to the doorstep makes a lot of sense to me." The result is that Heart of Australia drivers wearing Frasers shirts will be subsidised by the Australia-wide livestock transport company. HOA founder Dr Gomes said Frasers were a wonderful addition to the project sponsors. "Without our drivers, it would simply be impossible to deliver our life-saving services to the 11 bush communities now on our regular roster.